I received this little bag of goodness from one of my customers who knows what I am passionate about. Do you know what YOUR customers are passionate about? When is the last time you surpised THEM with a token of appreciation?

It may be surprising to those who still think Social Media is all fun and games but Social Media is revolutionizing both the business world and the world in general.  Naysayers continually look at Social Media as a fad and only for the younger generation but they are ignoring its ability to make the world smaller by connecting with other people, companies, and brands.   If you need further proof, look no further than the following great story about how a company connected with its customer in an extraordinary way:

http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/

There are many other great stories that are being told on a daily basis on how companies are using Social Media to connect with their current and future customer base and also to help drive top line revenues.  However, as mentioned earlier Social Media is also changing the world as we know it.  There are many stories about how people have reconnected with long lost friends and family they have never met. In other words it makes this world we live in a much smaller place. Just recently a story made national news of a young man that went missing in Asia while on a trip with a group of people.  His family and friends used Facebook and Twitter as a way to communicate with anyone who might have seen or heard from him.  This is just one of a growing number of stories of how Social Media has revolutionized our current culture.

The question then is how are you harnessing the power of Social Media in your business?