It is no secret that mobile shopping is the newest ecommerce trend.  According to a recent stat by Forrester Research, 16% of consumers purchased via their mobile device over last year’s Thanksgiving Weekend.  What you may not know is how companies are capitalizing on this latest trend.  It wasn’t very long ago that most people would never think of shopping, doing their taxes, etc with their mobile device. The sheer amount of information now available at your fingertips or should I say on your smart phone is truly amazing. Now there are mobile companies out there that can not only tell you where to get the lowest price but when you should make the purchase!  Yes, you heard that right.  Don’t ask me how this technology works but let’s just say there are companies out there that have built some incredible algorithms.

Decide (decide.com) is one of those companies that are taking Mobile shopping to the next level.  Their company mission is to be a service dedicated to helping consumers buy electronics with no regrets. Their mission sounds simple but the technology behind it is anything but.  The free app that is available for both the iPhone and Android phones helps you decide when to buy.  Decide advises you to buy or wait depending on their proprietary price and model predictions.  They state that their predictions are right 77% of the time.  Here is how it operates on your smart phone: when you are in a store, you would scan the UPC barcode on the product and the Decide App will then give you a green “thumbs up” saying you should buy or it will give you a red “hand” telling you to wait and purchase later.  They also have the ability to send you alerts on future product purchases so you can be alerted about price changes, product releases or even rumors!

In this economy more than ever consumers are looking for ways of saving money and this is just one potential ways companies are helping consumers do just that.  Go here to download their free app:  http://www.decide.com/mobile

 
 
It may be surprising to those who still think Social Media is all fun and games but Social Media is revolutionizing both the business world and the world in general.  Naysayers continually look at Social Media as a fad and only for the younger generation but they are ignoring its ability to make the world smaller by connecting with other people, companies, and brands.   If you need further proof, look no further than the following great story about how a company connected with its customer in an extraordinary way:

http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/

There are many other great stories that are being told on a daily basis on how companies are using Social Media to connect with their current and future customer base and also to help drive top line revenues.  However, as mentioned earlier Social Media is also changing the world as we know it.  There are many stories about how people have reconnected with long lost friends and family they have never met. In other words it makes this world we live in a much smaller place. Just recently a story made national news of a young man that went missing in Asia while on a trip with a group of people.  His family and friends used Facebook and Twitter as a way to communicate with anyone who might have seen or heard from him.  This is just one of a growing number of stories of how Social Media has revolutionized our current culture.

The question then is how are you harnessing the power of Social Media in your business?