There is a daily battle that goes on in most people’s email inbox. This battle has to do with trying to keep your inbox current while at the same time responding to and completing tasks associated with emails received. Email can be used effectively to communicate quickly and to a large number of people or groups. At the same time however, it can be a barrier for those trying to communicate to someone who they have never spoken to or communicated with. The email barrier is what you must break through if you hope to get a reply. It can be very challenging to get a prospects attention through email and can lead to both frustration and potential lost business opportunities. The good news is that there are some ways to increase your chances of making sure your emails do not end up in the trash, but rather are read and responded to.
President and founder of KLA Group, Kendra Lee explains that there are three questions that one asks themselves when they receive an email:
1. Do I have to respond to it right now?
2. Can I delete it?
3. Do I need to hold onto it?
Our goal is to get the person who receives the email to take action right away. This requires that we not only get their attention but give them a good reason to not delete our email but rather want to read and reply. Furthermore Kendra has highlighted some great ways that we can make sure our emails break through this email barrier:
1. Emails should feel like a quick read.
2. Emails should draw the recipient in with compelling information
3. Emails should be easy to act on.
4. The goal of the subject line is to try to hook them in. For example, “Shall we
meet?” “Can we meet on?”
5. Emails should have a compelling first sentence. Use a triggering event to
catch the prospects attention.
6. The body of the email should look short. Vary the lengths of your paragraphs
and use less than 200 words total.
7. The email should not be about you.
8. Get conversational with your email and don’t be afraid to drop the perfect
grammar.
9. Use a creative signature such as your Linkedin or Facebook profile so that the
prospects can click through to find out more information about you.
President and founder of KLA Group, Kendra Lee explains that there are three questions that one asks themselves when they receive an email:
1. Do I have to respond to it right now?
2. Can I delete it?
3. Do I need to hold onto it?
Our goal is to get the person who receives the email to take action right away. This requires that we not only get their attention but give them a good reason to not delete our email but rather want to read and reply. Furthermore Kendra has highlighted some great ways that we can make sure our emails break through this email barrier:
1. Emails should feel like a quick read.
2. Emails should draw the recipient in with compelling information
3. Emails should be easy to act on.
4. The goal of the subject line is to try to hook them in. For example, “Shall we
meet?” “Can we meet on?”
5. Emails should have a compelling first sentence. Use a triggering event to
catch the prospects attention.
6. The body of the email should look short. Vary the lengths of your paragraphs
and use less than 200 words total.
7. The email should not be about you.
8. Get conversational with your email and don’t be afraid to drop the perfect
grammar.
9. Use a creative signature such as your Linkedin or Facebook profile so that the
prospects can click through to find out more information about you.
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