Is does not matter what industry your customers are in or where they are located or even who is trying to sell to them, at the end of the day all customers want the following:
1. They want to feel important
2. They want to feel valued or appreciated
3. They want to be understood
4. They want and need your help
5. They want you to truly listen to them
6. They want YOU to stop talking about YOURSELF
7. They want YOU to stop talking about YOUR company
8. They want to buy something
9. They want you to WOW them
10. They want to have both success and happiness
The question you must ask yourself then is, how much different would you look compared to your competitors if you kept these ten things in mind with all your customers? Better yet, how much different would your sales results be? Now that you know what all customers want, the key is to either memorize these ten things or figure out a way to always have them with you at all times. It can be as simple as writing them down and taping them onto the mirror in your bathroom or laminating them and carrying them in your folder or purse. The goal of this exercise is to always remember that Sales is about what matters to your customer first and foremost. By focusing on what your customers really want you will avoid the cardinal sin of doing all the talking or worse, talking only about you and your products or services.
Your goal as a salesperson should not be just to win the next sale. Your goal should be to win your customers trust and loyalty and become a trusted business partner. Not only will you win the next sale but more importantly, you will keep your customer for life!
1. They want to feel important
2. They want to feel valued or appreciated
3. They want to be understood
4. They want and need your help
5. They want you to truly listen to them
6. They want YOU to stop talking about YOURSELF
7. They want YOU to stop talking about YOUR company
8. They want to buy something
9. They want you to WOW them
10. They want to have both success and happiness
The question you must ask yourself then is, how much different would you look compared to your competitors if you kept these ten things in mind with all your customers? Better yet, how much different would your sales results be? Now that you know what all customers want, the key is to either memorize these ten things or figure out a way to always have them with you at all times. It can be as simple as writing them down and taping them onto the mirror in your bathroom or laminating them and carrying them in your folder or purse. The goal of this exercise is to always remember that Sales is about what matters to your customer first and foremost. By focusing on what your customers really want you will avoid the cardinal sin of doing all the talking or worse, talking only about you and your products or services.
Your goal as a salesperson should not be just to win the next sale. Your goal should be to win your customers trust and loyalty and become a trusted business partner. Not only will you win the next sale but more importantly, you will keep your customer for life!
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