If you peruse the Business section of your local bookstore and/or your favorite online bookstore you will find no shortage of books written on the subject of getting more business or winning more customers. Yet in today’s business environment the one quality that seems so often to be missing with many companies, is good service. There is nothing more frustrating when you are a consumer than when you receive poor service or you get the feeling that a company could care less whether you continue to buy their products or not. What companies seem to forget is how willing and likely consumers are to share their bad news or tell their friends and co-workers about who not to do business with.
Here are 10 easy steps you can follow to ensure you drive your customers away:
1. Don’t call your customers back when you promise them you will
2. Spend more time telling your customers what you can’t do instead of what you can do
3. Ignore your customers by not staying in contact with them
4. Provide poor after sale service
5. Have a staff full of unhelpful or rude employees
6. Make your customers wait either in line or over the phone because of poorly trained staff
7. Have your customer’s phone calls be placed on hold by an automated voice
8. Have a staff full of employees with an “I can’t be bothered” attitude
9. Provide a complicated process for your customers to file a complaint
10. Have a very difficult return process
Here are 10 easy steps you can follow to ensure you drive your customers away:
1. Don’t call your customers back when you promise them you will
2. Spend more time telling your customers what you can’t do instead of what you can do
3. Ignore your customers by not staying in contact with them
4. Provide poor after sale service
5. Have a staff full of unhelpful or rude employees
6. Make your customers wait either in line or over the phone because of poorly trained staff
7. Have your customer’s phone calls be placed on hold by an automated voice
8. Have a staff full of employees with an “I can’t be bothered” attitude
9. Provide a complicated process for your customers to file a complaint
10. Have a very difficult return process
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