The good lessons:
1. The passion or drive these owners have for their product or company. You can’t expect your customers to have passion for what you are selling if you first don’t have it yourself. It is no coincidence that many of the most successful business owners posses the most passion.
2 Where their business idea originated. It is amazing how many business owners have capitalized by turning their own personal experience into a product or business.
3. New Ideas. Contrary to the popular saying, there are new ideas under the sun. It is amazing to see the ideas that people continue to come up with and how it can change or enhance our everyday lives.
4. A dream realized. How motivating it is to see someone who has crawled, scratched and clawed their way into making a dream a reality.
The bad lessons:
1. Not being willing or open to constructive criticism. These business owners are coming to these experts because they need help to get to the next level but sadly many of them are not willing to take what the experts tell them to heart and admit they have either made mistakes or are not on the right path. Are you open to feedback even if it’s something you don’t want to hear or admit?
2. Spending more time talking than listening. Sometimes you just need to shut up and listen to those who are trying to help you.
3. Being inflexible or not willing to step outside the box. These business owners have reached a certain level of success but are often not willing to change to get to the next level.
4. Not diversifying. Having a single idea and being unwilling to diversify how it came be used or promoted.