In addition, consumers are drawn to brands that are different. Differentiation comes in a variety of forms which can include the following:
1. How your company(brand) or products connects with your customer base
a. This can be done on both an emotional or logical basis
2. Your customer service or lack thereof compared to the competition’s
a. Is your call center outsourced or handled in-house?
3. Your product offering compared to the competition’s
a. For example, the # of sku’s a company offers may offer on their web site
b. How many types of options are available (color, size, etc)
4. Ease of use- How easy do you make it for your consumers to do business with you?
5. Do your customers understand how your products or services will impact them?
a. Save them money, time or elevate stress, etc.